Grow Your Business With PPC
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
We work closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
What is PPC?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads -- hence the name pay-per-click.
How Does PPC Marketing Work?
PPC advertising is a keyword-based marketing tactic. We determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
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Low Barrier to Entry
Paid search marketing offers a step-by-step guide to help marketers and beginners get started on their ad creation.
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Improved Brand Visibility
Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time.
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Granular Targeting
Serve targeted messages to your ideal customers based on their search behavior, online activities and preferred platforms.
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Fast Results
One of the biggest advantages of pay per click advertising services is you can get immediate results upon campaign launch.
Types of Pay Per Click Marketing
There are various types of pay per click ads available, depending on your goals:
Search Ads
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online.
Display Ads
Display advertising is known for its effectiveness in reaching more online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites.
Social Ads
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter.
Remarketing Ads
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back.
Google Shopping Ads
Google Shopping ads appear beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website.
In-stream Ads
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network.
Gmail Sponsored Promotions
GSP allows you to reach interested leads in their inbox. Unlike YouTube ads, GSP has a click-to-call ability to make direct calls to you and convert at any point of your sales funnel.
Local Services Ads
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets.
Amazon PPC Ads
Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations.