Digital marketers support the wider marketing team and the strategic goals of the whole company by rolling out marketing strategies in the online environment. Digital marketers strive to be a voice for the customer and how they want to interact with a brand digitally.

The need to be where the customers are at all times means that digital marketers have a significant responsibility to be attuned to changes in technology, social media and software.

Foundational Principles of Marketing

Technology changes quickly; the hot social media app of today may be all but abandoned by next year, but many of the foundational principles of marketing remain the same.

Today, many employers are requiring experience in Google Analytics, Google and Facebook Ads, HubSpot and Hootsuite. In a simple course, you can learn the foundations of tools such as these, exploring and applying them through coursework. In order to gain marketing skills, you have to be proficient in Adobe Creative Suites and have a working knowledge of SEO and keyword research.

However, some important pieces of the marketing puzzle have not changed since the days when companies primarily advertised in print, radio and TV. All marketers need strong communication skills and a strong basis in marketing principles.

Basics of Marketing

A basic tenant of marketing is communicating a marketing message to a target audience. Not only must we communicate with our teammates, but we must be able to communicate to customers, executives and more. These folks are our target audience and without strong communication skills, messages will not be received in the way in which we intended.

Since digital marketing is a rapidly changing space and it is imperative for companies to stay up to date on new and emerging strategies. There are many ways that companies do this, some of which are the responsibility of digital marketers and some of which is done by other departments.
Staying ahead of the competition has never been more important. The landscape for businesses is changing so rapidly, that is has become a key strategy to include looking to the competition to help inform your own digital strategy.