Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing.

In the past decade, digital marketing has become a vital component in an organization’s overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.

What is Digital Marketing

Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has revolutionized the marketing industry.

Although digital marketing seems like a new world, in fact, it is based on many of the principles familiar to traditional marketers and requires both foundational marketing knowledge and technical know-how.
Two disciplines serve to connect with distinct groups of consumers. Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences. A key point is that depending on the target audience, some channels are more effective than others.

Types of Digital Marketing

Most popular types of digital marketing are as below:

1. Search Engine Optimization

The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website.

2. Pay-Per-Click

Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists.

3. Social Media Marketing

This includes everything a business does via social media channels.

4. Content Marketing

Content marketing uses storytelling and information sharing to increase brand awareness.

5. Email Marketing

Email is still one of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers.

6. Mobile Marketing

This digital marketing type is this focused on reaching your target audience on their smart phone or tablet.

7. Marketing Analytics

Analytics allow marketers to track user behavior at a highly detailed level: how many times they click on a link, how much time they spend on a web page, how often they open emails, and much more.

8. Affiliate Marketing

Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers to promote the products or services for compensation.